Implement The D3 Methodology™ Within Your Organization to Maximize Growth

In the latest episode of DemandGen Radio, David Lewis and Carlos Hidalgo catch up to talk about the impact of...

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Pairing Pair-fection

This post started as an internal document written by our Senior Site Reliability Engineer, Joe Purdy. In it he describes his personal approach to ...

Building Beyond Baseball with Minnesota’s Noah Berghammer

D1 baseball player. Songwriter and producer. Storyteller. Community leader… and Noah Berghammer is just getting started. When the Minnesota Gophers Sophomore Infielder isn’t ...

Build Your Audience: How Athletes Can Establish Value By Posting More On Social Media.

How many times does a marketable professional athlete post on social media?.. And why does this matter for student-athletes approaching the NIL era? At ...

5 Things I Have Learned about ABM

“My sales leaders are finally asking about ABM!” one of my clients recently exalted. “Isn’t that exciting?” According to Terminus’...

The ...

A Virtual Walk in the Park

Customer.io doesn’t have the luxury of spontaneous conversations at the coffee machine or spur-of-the-moment catch-ups over lunch as a remote-first company. For ...

Illinois Athletics Launches INFLUENCE to prepare athletes for NIL changes

Illinois tabs Opendorse Ready™ to provide student-athletes with technology, educational resources in preparation for name, image, and likeness The University of Illinois Division of ...

YouTube Lessons from a D1 Lacrosse Player: How Mitchell Pehlke Builds his Brand

Mitchell Pehlke understands the value of social media and is making the most of playing at a Division 1 level. The Ohio State Lacrosse Sophomore ...

Tired of Getting Bogus and Irrelevant Data in Your Uberflip Forms?

We’ve all been there at some point. We excitedly look through our form submission data from our most recent campaign...

The ...

Dun, Dun, Dun … Dunning with Empathy

Dunning emails are the messages a business sends to its customers to collect past-due payments. At best, they are a nuisance; at worst, they ...

How Clemson’s Tyson Hutchins Connects Student-Athletes with Social Strategy

Clemson Athletics has staked its claim as a premier program on and off the field. Beyond the fast-filling trophy case, nowhere has this been ...

January Release Notes

This month, we made it possible to add people to your workspace using only their email addresses and provided tools to save time when ...

Are You Getting the Most Value from Your Digital Gold Mine? Data Visualization Can Help.

In the digital era, data has rapidly evolved from something that was scarce, expensive, and relatively difficult to gather and...

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Maryland Athletics Launches Student-Athlete Development Program MOMENTUM

Terrapins join Opendorse Ready™ to Provide Student-Athletes with Technology and Resources to Prepare for Name, Image, and Likeness Rules Changes Maryland Athletics announced the ...

Employee Recognition at Hike

Promoting Player Opportunities Beyond the Field with Stanley Wakefield Jr.

With more than two thousand active members, the NFL Players Association is built to assist and support a broad swath of NFL players. From ...

3 Techniques to Help You Find Your Flow Every Day Using the Japanese Concept of Ikigai

This past December, my stress levels were through the roof. I have a job that I love and am passionate...

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Start Binging! DemandGen TV is now on YouTube

We’re happy to announce that we have just officially launched DemandGen TV — a new channel devoted to teaching you...

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The Importance of Marketing Technology in 2021 — and How to Ensure Your Stack Is Up to the Challenge [Guide]

Just 12 months ago, no one expected that they would have to completely reevaluate their go-to-market strategies and redefine their...

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Florida Athletics Launches Gators Made to Prepare & Educate Student-Athletes for NIL

Florida becomes first NCAA athletic department to join Opendorse Ready with Darlow™ to assist student-athletes Florida Athletics today announced the launch of Gators Made, ...

Opendorse and Darlow Team to Launch Exclusive NIL Program

Ready with Darlow™ to provide Opendorse customers and student-athletes with exclusive NIL readiness courses, technology, and live coaching from Jeremy Darlow, Opendorse, and industry ...

Why Marketing & Sales Alignment Is Not Enough

One of the most common questions I get when speaking to B2B marketing and sales executives is how can they...

The ...

Top Athlete Endorsements and Sponsorships in the Fast Food Industry

The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice ...

DemandGen Radio: How to Build a Strong Marketing Operations Function in 2021

If you haven’t already committed to building a robust and full-fledged marketing operations function within your organization, then this is...

The ...

3 Things from 2020 That Are Here to Stay (and 1 That Should Just Go Away)

No amount of machine learning, artificial intelligence, predictive modeling, or TV psychics could have predicted the events of 2020. A...

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Alcohol Sponsorships and Athlete Endorsements in Sports

2020 was an eventful year to say the least. Though there were not many live sporting events with fans in stands, many throughout the alcohol ...

Top Car & Auto Athlete Endorsements and Sponsorships

There are many automotive brands in today’s marketplace, all consistently vying for your attention. With a car purchase being a major life event ...

MOKAN Basketball to Launch NIL Program for Player Brand Development

MOKAN joins Opendorse Ready™ to Help Student-Athletes Build Personal Brands in Preparation for Name, Image, and Likeness MOKAN Basketball, one of the nation’s ...

The Top Endorsement Partnerships Between Athletes and Tech Companies

Technology companies have always lent themselves to natural partnerships in the sports world. But as technology advances, so does the crowded sponsorship space in ...

The Most Influential Athletes with Athletic Apparel Endorsement Deals

We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of ...

December Release Notes

At Customer.io, we want to help you maintain a healthy relationship with your audience. Part of that is making sure you don’t ...

DemandGen Radio: What Marketers are Doing in 2021

In the latest episode of the DemandGen Radio podcast, David Lewis and Rob Bonham reflect on what it was like...

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DemandGen Radio Hits 200 Episodes!

Over the last several years, DemandGen Radio has featured dozens of top marketing leaders, best-selling authors, and other notable guests....

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Here’s to sleighing 2020 together!

Hold on tight to your sleigh! — We’re about to slide into a new year! As 2020 comes to a...

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Marketing Automation Platforms Require Regular Maintenance to Perform at Their Best

Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes...

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Year in Review: Top 20 Features From 2020

To wrap up the year, here are the highlights of what we delivered for you: Brand new capabilities Transactional Emails – Now, you can send ...

4 Ways to Jumpstart Your Demand Generation in 2021

It is an understatement to say that 2020 was a year of disruption. It seemed that just as marketers were...

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How Creativeo More Than Doubled Their Open Rates in 30 Days

Creativeo helps businesses clarify their brand’s message and grow their business. They do this by helping their clients implement the StoryBrand Marketing Framework.  ...

Update on European Availability Zone – Targeting Q1 2021

After the European Court of Justice (CJEU) announced the invalidation of the Privacy Shield Framework earlier this year, Customer.io implemented a Standard Contractual ...

How to Design a Buyer’s Journey That Actually Converts Leads and Accounts

First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path...

November Release Notes

Our goal at Customer.io is to help you consolidate all your bulk and automated messages so you have a single picture of all ...

Release Process at Hike

DemandGen Radio: Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO

Like all marketing leaders right now, Meagen Eisenberg is constantly looking for new ways to build pipeline — especially during...

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Quick Wins Don’t Scale: How to Build Your People and Technology to Support Your Revenue Engine through Iteration

For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve....

...

DemandGen Radio: Recipes for ABM Success

Lisa Horner has been leading AppFolio’s go-to-market strategy for targeting and engaging key accounts, and, in this episode of DemandGen...

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Communication Is More Important than Ever, Making It the Perfect Time to Refresh Your Lead Nurture Programs

The COVID-19 pandemic has forced all of us to find new and different ways to communicate with our family, friends,...

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October Release Notes

Did you have a cup of java to celebrate International Coffee Day in October? Our team celebrated with a global coffee exchange. With elevated ...

Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is Right for You?

Because DemandGen provides services around all of the major B2B marketing automation (MA) solutions (Marketo Engage, Salesforce Pardot, Oracle Eloqua,...

The ...

DemandGen Digital Transformation for Credit Unions Offering Awarded Adobe Accredited Partner Solution Badge

Market-tested and Adobe accredited, DemandGen’s solution is helping credit unions increase marketing’s impact by 200% or more San Ramon, CA...

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Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership

You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish,...

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DemandGen Radio: The Future of Revenue Depends on You and Adobe

With everything that has happened this year, we’ve seen first-hand how important marketing really is when it comes to delivering...

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DemandGen Radio: Orchestrating Marketing as a CMO

Susan Beermann has spent her career rising the ranks in marketing. After leading marketing and taking on CMO roles at...

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Bottom-Up vs. Top-Down Change Management: Don’t Forget the People Who Are Along for the Ride

My family moved a lot when I was growing up, so I spent a lot of time learning how to...

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Checklist for Success: Chart Your Course to Meaningful Attribution Reporting

Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this...

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DemandGen Radio: How to Evaluate and Select New MarTech Tools

In the latest episode of the DemandGen Radio podcast, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at...

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September Release Notes

We were busy in September working on some big projects you’ll see later this year, yet we always leave room for improvements to ...

Data Quest Tool at Hike

The Best Defense Is a Good Offense: Head Duplicates Off at the Pass so They Never Enter Your Systems in the First Place

Duplicate records within your Marketing Automation platform or CRM (and almost always both) is one of the biggest headaches that...

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8 Easy Steps for Ridding Your Database of Duplicates (+ Pro Tips)

Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research,...

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DemandGen Radio: How the CMO Role is Evolving

Judy Ash, CMO of Certent, joins the DemandGen Radio podcast to shed light on what it’s really like to be...

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When Your Product Is Your People: 3 Key Principles for Building a World-Class Services Team

I spent the first two decades of my career as a technology practitioner. Today, I’m a builder of a world-class...

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YouTube Beauty Gurus: An Explainer

DemandGen Radio: Leadership Lessons from a Team-Focused CMO

As CMO at Glint, Jim Bell has built a team centered on trust and communication. In this episode of the...

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The Power of Being Proactive: 5 Tips for Marketo Admins to Keep Focused on Building a Best-in-Class System

As a Marketo admin, your day is a constant balance of managing new system requests, fixing system issues, and optimizing...

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August Release Notes

No lazy days of summer over here! Our team was heads down working on new features, including our new Workspace Dashboard. Read on to ...

How Notion Switched to Customer.io 8 Days Before Their Annual Renewal

Notion is an all-in-one workspace where you can write, plan, collaborate, and get organized. Notion strives to create a simple, beautiful, and easy-to-use product ...

We Drive in Fastlane @ Hike

The Importance of Pre-Production (or Why Your Freelancer Isn’t to Blame)

3 Tips for Reducing the Hidden Costs of Email Marketing

So you’ve got a marketing automation system in place, you’ve queued up your first campaign, and you’re ready to send....

Confessions of a Content Crusher (aka Creative Producer)

Don’t Want Your Major Initiative to Stall Out? Set Your Project Up for Success by Following These 5 Best Practices for Effective Change Management

“The only constant in life is change.” – Heraclitus This saying has never felt more true than over the past...

The post Don’...

DemandGen Radio: The Blueprint for High-Performance Marketing

Through years of experience in various senior marketing roles, Melton Littlepage has discovered what it takes for teams to be...

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Meet The Bolster Buddies: Hugo (Creative Producer)

Your Guide for a High-Performance Technology Stack

For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand...

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DemandGen Radio: Use the Art of Asking to Achieve Your Destiny

Asking questions is the key to achieving your dreams and learning how to architect the life you want. In this...

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7 Ways To Dial Up Your Product Page

Need an Experienced Marketo Admin Fast? Consider Outsourcing This Critical Role to a Team of Experts

Every business has experienced some unanticipated challenges (to put it mildly) over the past few months. If you lost your...

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Who are Gen Z? And why should you care?

Driving Growth in Difficult Times: Why Companies Should Be Increasing and Optimizing Their Marketing Efforts during a Downturn

It is no surprise that there have been countless articles recently about the impact of the pandemic on all facets...

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DemandGen Radio: Taking Risks and Performing at a High Level

Michelle Killebrew climbed to a high level within marketing leadership by taking risks and stepping out of her comfort zone...

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The Lockdown Content We’re Crushing On

You Had Them at Hello: 8 Tips to Take Your Onboarding Program to the Next Level

All your hard work paid off. That new lead you nurtured from Prospect to Closed – Won is now a...

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DemandGen Radio: 10 Crucial Demand Management Initiatives

Demand Management deepens relationships between you and your qualified prospects through active, intentional — and often automated  — engagement. Done...

The post DemandGen Radio: 10 ...

Meet The Bolster Buddies: Nicky (Creative Director)

Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads

Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that...

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Digital Drops - A weekly round-up of the latest ad tech innovation

The D3 Methodology — Your Guide to Digital Transformation

Over the past several years, the term digital transformation has become as common as the word unprecedented in 2020. Among...

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Introducing HikeLand

Hike unveils HikeLand: A magical Virtual World to hangout online

(Re)Introducing Blocks

DemandGen Radio: Guy Kawasaki on Building Evangelism for your Product

Guy Kawasaki is an author, entrepreneur, and now Chief Evangelist at Canva. In this episode, Guy and David start off...

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Kubernetes @ Hike

Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use Script Generator Tools Do the Heavy Lifting for You

Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables?...

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DemandGen Radio: How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience

The team at ScienceLogic was six weeks away from hosting their annual user conference, one of their biggest sales and...

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Sandboxes Aren’t Just for Playing Around: The Pros and Cons of Marketo & SFDC Sandbox Environments

Many of you are familiar with the Sandbox — a software concept where a replica instance of a production system,...

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DemandGen Radio: Why Demandbase Acquired Engagio

On this episode, David interviews Jon Miller, Founder and CEO of Engagio, along with Gabe Rogul, CEO of Demandbase, to...

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DemandGen Radio: Top 3 Skills Needed to Succeed in an Operations Role

Sales and marketing operations are overlapping more and more these days and these two functions are now uniting to become...

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Quick Tips to use Morph Transition in PowerPoint

Morph is a new Transition option that allows you to animate smooth movement from one slide to the next. This feature is available only ...

Data Governance Is a Bigger Priority Than Ever Before: A 3-Step Primer on Master Data Management

Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much...

The post Data Governance ...

The D3 Methodology: Building Strategic and Technical Skills

It’s vital for marketing executives, marketing operations professionals, and demand generation marketers to provide an overall vision that explains what...

The ...

Is Your Perfect Lead Scoring Model Not Cutting It? Avoid These 4 Common Pitfalls That May Be Sabotaging Your Efforts

When paired with a Marketing Automation platform and CRM, a healthy lead scoring model is a thing of true beauty....

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How MarTech Can Help Sales Survive This Unprecedented Pipeline Disruption

Optimization. That has been the term we have heard the most in recent months. It shouldn’t surprise anyone that our...

The ...

DemandGen Radio: How To Lead Through Authenticity

Anna Crowe is the CEO of Crowe PR and author of Get Real, a bestselling book on the power of leadership...

The ...

Tips to Remove Background Images in PowerPoint

Today's tip is about Removing Background from Images. We are always taking pictures with our mobile phones or camera to capture epic moments in ...

Is It Time to Clean Up Your Marketing Automation Platform — or Move to a New One?

Marketers are sending out more digital communications than ever. That means they’re asking more of their MA platforms than ever...

The ...

DemandGen Radio: How to Remove Friction in Marketing

Roger Dooley is widely known for his books and research on the topics of neuroscience and removing friction from the...

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Simple Tips to Compress Images in PowerPoint Presentations

Are you having a tough time trying to upload a PowerPoint file, but the file size is too big? It can be extremely frustrating, ...

Revenue Operations in a Crisis: What Should Marketing and Sales Be Doing — and Not Doing — During a Global Pandemic?

These uncertain, novel times are challenging enough for us all to navigate personally — let alone as marketers. So, it’s...

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The D3 Methodology: A Holistic Model for Maximizing Revenue

It’s vital for marketing executives, marketing operations professionals, and demand generation marketers to provide an overall vision that explains what...

The ...

Coach Your Own Revenue Championship Team: The Playbook for Getting the Most out of Your Demand Generation Efforts

Sales and Marketing alignment has been a hot topic for as long as I can remember. And not just for...

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DemandGen Radio: What it Takes to be an Agent of Change

Linda Haury was responsible for leading the major marketing transformation that took place at Tyco. In this episode, she talks...

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If You Blog It, They Will Come: The Ultimate Cheat Sheet for Attracting the Right Buyers with Your Blog Content

During this time of heavily reduced in-person meetings and tradeshows (and, in most cases, canceled altogether), rethinking how you bring...

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Quick tips to Crop Images in PowerPoint Presentation

Have you ever wondered how to crop images or even use shapes in order to crop images in your PowerPoint presentation? PowerPoint is a ...

DemandGen Radio: Ramping Up Marketing During a Downturn ft. Rob Bois of CARFAX

Marketing at CARFAX has changed dramatically over the last year, shifting away from blast-and-batch methods to adopting more effective marketing...

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Healthy Partnerships Matter (Now More than Ever): 5 Ways to Be a Better Partner in Today’s Uncertain Times

It was just over a year ago that DemandGen was recognized as the 2019 Marketo Digital Services Partner of the...

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DemandGen Named Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year for 2nd Year Running

San Ramon, CA – April 9, 2020 – DemandGen, an Adobe Platinum Regional Partner, today announced it has been recognized...

The post DemandGen Named Adobe 2020 Marketo ...

Reimagining a New Social Future with Artificial Intelligence

Is Your Data Codependent? Clean Up Your Marketo Database by Identifying and Removing Dependencies en Masse

Is your Marketo platform drowning in unnecessary fields and assets? Have you tried to delete, hide, or archive the ones...

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The Secret Behind Chillibreeze’s Covid-19 Preparedness

COVID – 19 hit us out of the blue, as it did each one of the companies across verticals, around the world. Three months down the ...

DemandGen Radio: Profiling a High-Performing Sales Professional

Frannie Danzinger is one of the rare sales professionals that really knows and understands how to connect with people in...

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Everybody Wins: 5 Benefits of Working from Home for Both Employees and Employers

As the novel coronavirus pandemic continues to traverse the globe, more and more employers are taking precautions by requiring their...

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DemandGen Radio: Isn’t Sales and Marketing the Same Thing?

The skillsets of both sales and marketing are overlapping more and more these days and it’s essential that these two...

The ...

3 Types of Data that Help you Make Meaningful Connections with Prospects

As the competition for consumers’ mindshare continues to intensify, attracting and converting new business requires more than a well-planned marketing...

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DemandGen Radio: The Power of Marketing in Driving Revenue

Far too often Marketing’s efforts are not directly associated with driving revenue. Worse yet, when the economy slides, Marketing budgets...

The ...

From Idea to Inbox: Optimize Your Entire Campaign Planning and Execution Process Across 5 Core Areas

Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different...

...

DemandGen Radio: From Barista to Badass Marketo Champion ft. Chelsea Kiko

Chelsea Kiko has quickly transformed her career from being a barista at Starbucks to now a Marketo Champion. Tune into...

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Get ‘Em While They’re Hot: Capture Prospects’ Interest with Eloqua’s Page Tracking Tools

Wish you knew which prospects clicked on the “Get a Quote” or “Request a Demo” buttons throughout your website, but...

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What Is Demand Generation in 2020?

About a year and a half ago, I wrote a blog post about how demand generation has evolved over the...

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With 1 Million HikeMojis created in beta; Hike announces official roll-out with 1,200+ new…

Out with the Old, in with the New: 9 Questions Your Data Retention Policy Must Answer

As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more...

...

DemandGen Radio: Demand Creation Done Right

Too often, Marketing fails to prove it’s value within organizations. To help you convey marketing’s contribution, and articulate what needs...

...

When Good Isn’t Good Enough: How to Build Continuous Improvement into Your Demand Factory

By creating a scalable and measurable process for generating demand, building a solid Demand Factory™ can yield significant results. What...

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Dirty Data: What Is It Costing You?

Data hygiene may not be the most exciting topic, but its impact on your bottom line can be riveting —...

The post Dirty ...

Join us at B2BMX and get 25% off your pass!

This year’s B2B Marketing Exchange is gearing up to be the biggest and best yet – with six targeted tracks...

The ...

3 Trends Shaping Email Marketing Over the Next Decade (No, Email Is Not Dead)

For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an...

The ...

DemandGen Radio: Fireside Chat with Marketo Champion Darrell Alfonso of Amazon

Darrell Alfonso is a Marketo Champion and leader in the marketing automation community. Tune in to learn how Darrell’s career...

The ...

The 3 Ds of Successful Demand Creation

Earlier this month, DemandGen CEO David Lewis introduced the Demand Generation Framework, a holistic model for driving revenue growth across...

The post ...

Marketing Thought Leader and Author Carlos Hidalgo Joins DemandGen International, Inc. as Chief Strategy Officer

San Ramon, CA — January 20, 2020 – DemandGen International, Inc., a global team of digital transformation and demand generation...

The post Marketing Thought Leader and ...

Big AI-driven Shifts to Happen in 2020

DemandGen Radio: The Year of Digital Transformation

Rob Bonham is back on the podcast to talk about the world of demand gen and the trends taking place...

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How to Reposition and Strengthen Marketing’s Role in 2020

I have an insatiable passion for three things: Learning, Technology, and Marketing. Peer into my life, and you’ll quickly see...

The ...

Top 3 Marketing Technology Trends in 2020

The new year is upon us. Time to reflect on 2019 and congratulate ourselves for our accomplishments. But after the...

The post Top 3 ...

Cheers to another year of marketing bliss!

As the holiday season is upon us, we find ourselves reflecting on the past year and planning for the year...

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DemandGen Radio: An Open Discussion on the Future of Marketing

The world of marketing is changing continuously and new trends are forcing us to fundamentally rethink the core beliefs of...

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The California Consumer Privacy Act: Tips for Getting Started — and Why You Should Welcome It with Open Arms

The California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1, 2020. If you’re not ready, you’re...

The post The ...

Campaign Planning, Strategy, and Execution in 5 Steps

Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are...

The ...

6 Best Practices to Boost Attendance at Your Next Webinar

Webinars are universally accepted as a mainstay of B2B lead generation marketing programs. Their ubiquity, however, means that marketers need...

The ...

Discover the Five Steps for Making Engagement Data Work

Everyone talks about driving engagement to gain a competitive edge. But, we all know that  engagement is just marketing fluff...

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Getting Personal: 5 ways AI Is Humanizing How Marketers Engage with Customers

Marketing has become a data-driven discipline in recent years — so much so that some feel the human element has...

The post Getting ...

Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code

If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do...

...

Focus on These 3 Things to Effectively Manage Change in Your Organization

When’s the last time your organization undertook sweeping change and everyone was excited to be active participants in a successful...

The ...

DemandGen Radio: How to Operate as a Lean Marketing Team

Sheena Christensen joins the podcast to talk about her journey into her role as Marketing Manager and the initiatives she...

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How to Drive Lead Acquisition with DemandGen’s ABM Framework

With the staggering increase in channels and near-continuous bombardment from eager sellers, buyers have become decidedly more difficult to reach....

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Flex Marketing: A New Model for Maximizing Marketing Spend

Erich Ziegler managed a $320 million marketing budget when he worked for Netflix. Needing to optimize that budget and ensure...

The post Flex ...

The Importance of Cultural Fit When Choosing the Right Business Partnership

Digital transformation is no longer a matter of just purchasing a MarTech solution and calling it a day. Continuous improvements...

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DemandGen Radio: Applying B2C Influencer Marketing for B2B

Danielle Wiley, CEO of Sway Group, joins the latest episode of DemandGen Radio to talk about influencer marketing and how...

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The Power of the Business Narrative: How Top B2B Companies Rise Above the Competition

There are a few recurring themes when it comes to what keeps CMOs up at night. One question I hear...

The post ...

DemandGen Radio: Should you be a Marketer at a Startup?

Being a marketer at a startup can be challenging, but it can also be extremely rewarding and fulfilling. Ian Brown,...

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3 Reasons Your Data May Not Be Ready for Intelligent Customer Engagement

The Pareto Principle says that 20 percent of the input (time, resources, effort) account for 80% percent of the output...

The post 3 Reasons Your ...

Getting MarTech Right Is Hard (and That’s a Good Thing)

A recent post on ChiefMartec.com confirmed a trend that I’ve been seeing over the last three years — getting MarTech...

The ...

DemandGen International Achieves Distinguished Marketo Engage Specialization

Previously recognized as the 2018 Digital Service Partner of the Year for Marketo Engage, DemandGen is the second ever Adobe...

The post DemandGen ...

DemandGen Radio: What’s on the Minds of Marketers These Days?

Marketers have an array of pain points and challenges that they turn to DemandGen for help with. And as VP...

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5 Questions to Ask When Deciding Whether to Hire or Outsource Campaign Execution

Most marketing teams are constantly inundated with neverending (and urgent) email campaign requests. Campaign specialists can feel like they’re playing...

The ...

How to Get Started with Marketo Account-Based Marketing

Although Marketo introduced its Account-Based Marketing (ABM) capabilities a few years ago, this year in particular we’ve seen a growing...

The ...

What’s the Best Framework for ABM?

Before I unveil the best framework for Account-Based Marketing, let me say upfront that I dislike the ABM acronym for...

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DemandGen Awarded Partner of the Year at the 2019 EXPYs

Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in...

...

DemandGen Radio: Marketing Ops and Its Role in Improving Customer Experience

The marketing operations role has evolved over time from simply being a function responsible for technology onboarding and enablement into...

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So Long, Leads: How (and Why) to Move to a Contacts-Only World in Salesforce

Leads or Contacts. Leads and Contacts. WHY are there two objects in CRM for people? If you manage a CRM...

The post ...

Uniting Two Separate Worlds: SalesTech and MarTech

Sydney Sloan, CMO at SalesLoft, joins this episode to share what it’s like to lead marketing at a SalesTech company....

The ...

Working Remotely: 7 Tips to Remain Focused, Be Productive, and Not Burn Out

Nearly 4 million Americans worked remotely at least half the time in 2018 (compared to only 1.8 million in 2005)....

The post Working Remotely: 7 Tips to ...

DemandGen Radio: What the Job Market Looks Like for Marketers

With a massive amount of open positions and a limited number of marketers to fill those positions, the current job...

The post ...

What You Need to Know about Eloqua’s New Salesforce.com Integration App

Starting with Oracle Eloqua’s 19B Update, the new Salesforce.com Integration app is generally available. All Eloqua users can now install...

...

What Is Lead Acquisition in a Demand Gen World?

“I need more lead acquisition!” is usually the beginning of most customer conversations when talking about business priorities. That’s why...

The ...

Critical Thinking Skills to the Rescue! Create a Team of Successful Problem Solvers

Have you ever worked on a project and quickly realized there were significant obstacles in your path that would make...

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DemandGen Launches New Content Experience Strategy and Implementation Services for Uberflip Customers

Offerings deliver strategic guidance, operational support to help marketers create personalized experiences at scale for all of their marketing strategies...

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Making Sense of Your Company’s Current MarTech Stack

Imagine taking a new marketing role and trying to grasp what all the MarTech tools do for the organization. (You...

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DemandGen Radio: What we can Learn from B2C Marketers

David Portnowitz may have taken a non-traditional path into the world of B2B marketing but his background in B2C has...

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Reengage Inactive Leads in 3 Steps

Are you familiar with the saying, like throwing money out the window? Well, when you cast off leads that haven’t...

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DemandGen Radio: Building a High-Performance Revenue Generation Machine

Sonnia Hove is a true agent of change and, in this episode of DemandGen Radio, she talks about some of...

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Look to the Sky: 5 Marketo Sky Features to Get Excited About

As a longtime Marketo user — 12 years and counting — I have had my share of if only and...

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Attend Conex: The Content Experience Next Month in Toronto!

Join DemandGen at Conex: The Content Experience next month in Toronto! Conex brings together like-minded people in digital marketing, demand...

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Tetris and the Highly Skilled Team

Remember Tetris, the sixth best-selling Nintendo Entertainment System video game of all time? The objective of the game is to...

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Do You Need a MarTech Council?

I can’t say that I’m surprised by some of the numbers I’ve seen recently describing the MarTech space: 7,040 solutions...

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DemandGen Radio: Driving Pipeline with ABM

ABM has developed into a proven strategy for helping marketers identify and target named accounts that are most likely to...

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4 Ways to Nurture a Winning Team

In my career, I’ve been very fortunate to work for managers who made coaching and developing their team members a...

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Preplanning for Marketo Templates: 5 Things to Think About Other Than Design

People often assume it’s just as easy to create and edit email and landing page templates as it is an...

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Is Lead Nurturing Working for You?

When’s the last time you examined your nurtures? Six months ago? Last year? If you’re not sure, it’s been too...

Do You Know What Dirty Data is Costing You?

Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps companies...

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The 3 Most Common Mistakes Marketers Make with Lead Acquisition

Like any good marketer, I’m sure your team is tasked with bringing new leads into the sales pipeline. What this...

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Sales and Marketing Acting Like Babies

I was on vacation in Cancun over spring break earlier this year, and while I sipped on a delicious classic-style...

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DemandGen Launches New Data Management and Implementation Services for RingLead Customers

Combined offerings provide strategic and operational services for marketing and sales operations teams needing to overcome the challenges of maintaining...

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DemandGen Radio: Bridging the Disconnect Between Marketing and Sales

When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an expert...

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How to Create an Ideal Customer Profile Scorecard to Find and Fix Critical Gaps in Your Data

As marketers, we have access to more data points than we’ll ever really need. And yet, there’s always a case...

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Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)

Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel...

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DemandGen Radio: A Mini-Series on Women in Revenue

Shari Johnston, Tracy Eiler, and Julia Stead join the podcast to talk about Women in Revenue, an organization aimed at...

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What’s the Fuss About Presentations? (With Design Tips on What Not To Do)

Have you seen presentations with poor visuals that take away all the talks or even distracts the intended audience? Presentations can be annoying to ...

6 Ways to Take Advantage of Intent Data in Marketing and Sales

“Human behavior flows from three main sources: desire, emotion, and knowledge.” Greek philosopher Plato is our oldest (albeit unintentional) B2B...

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DemandGen Radio: Why SDRs Should Report to Marketing

Kyle Lacy is the VP of Marketing at Lessonly and is also responsible for managing a team of sales development...

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One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate with Clients

Just as no two people are alike, no two clients are alike. Even when two companies are structured similarly, sell...

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Look, New MarTech! 3 Steps to Avoid the Perils of Shiny Object Syndrome

Who doesn’t love a great Marketing conference? The energy, the excitement, the vast experience of admired leaders imparted to hungry...

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How Failures Help Us Serve Customers Better

We all love to read customer success stories. The good feedback and praises that customers give, make us love what we do. But this ...

4 Ways to Deliver Branding Using a Corporate PowerPoint Template

Be it a sales pitch or a company profile, a PowerPoint presentation is a key visual entry point to your company’s brand experience. ...

Humanizing Your Data: Turn 1s and 0s into a Human Connection

The competition for your prospects’ mindshare has become more and more intense over the past several years. I’m not only...

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Bring in PowerPoint Icons for a WOW Appeal

What's the secret remedy to make an appealing presentation? Compile data and add it to a PowerPoint deck. Sounds easy. Doesn’t it? But ...

10 Easy Tips to Choose the Right Images for Presentations

'Images' are the “IN” thing in presentation trends today. Clichéd though it sounds, an image is indeed worth a thousand words. They help ...

DemandGen Radio: Using AI to Automate Key Marketing Functions

Few marketers are leveraging AI as much as Byron O’Dell and his team at IHS Markit. In this episode, Byron...

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Bringing Order to Chaos: 3 Ways to Manage Multiple Business Units and Regions in Your Marketing Automation Platform

As your business continues to grow — and your contact database along with it — there will come a time...

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DemandGen Radio: How Marketo Does Demand Generation

Have you ever wondered what marketing might look like inside one of the world’s leading marketing technology companies? If so,...

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A Service Level Agreement Can Help Marketing and Sales Reach Their Revenue Goals — Together

When I ask new clients if they’ve created a Service Level Agreement between Marketing and Sales, I typically hear one...

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Improve Your Data, Improve Your Customer Experience: 6 Steps to Reach Data-Driven Marketing Nirvana

Over the past few years, there’s been a huge push for marketers to create a more holistic and seamless customer...

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[Webinar] Using Video Content to Generate, Engage and Convert More Leads

How do you embrace video in a way that truly scales and is tightly aligned with your content marketing, digital...

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More Than MarTech: The Digital Transformation of the Enterprise

The ongoing changes and digital transformation we’ve experienced in Marketing in general — and Digital Marketing in particular — have...

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DemandGen Radio: Career Lessons From an Accomplished CMO

Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of...

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How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being an Award-Winning Partner

After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at...

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8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM

Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality...

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DemandGen Radio: The Current State of Marketing Automation

In this 100th episode of DemandGen Radio, David Lewis is joined by Joe Payne, CEO of Code42 and former CEO...

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4 Tips for Setting Achievable Marketing Goals — and Meeting Them

The new year brings new opportunities, new perspectives, and New Year’s resolutions. Something about hitting reset on the calendar gives...

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DemandGen Radio: The Vision Behind Adobe’s Acquisition of Marketo

Adobe’s recent acquisition of Marketo means that exciting things are taking place in the world of marketing. Jay Dettling, Vice...

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Subscription Center Best Practices in the GDPR Era

The introduction of the General Data Protection Regulation (GDPR) in Spring 2018 strengthened data protection rules in the European Union,...

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DemandGen Launches New Implementation Services for LeanData Customers

Expanded partnership to help marketers accelerate time-to-value, lay the foundation for effective lead management and account-based marketing with LeanData San...

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DemandGen Radio: Creating Customers with Word of Mouth

Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to...

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10 Tips for Mastering the PowerPoint Deck

Whether we enjoy it or not, at many points in our marketing careers, we’ll have to stand up and make...

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See Marketing Through a New Lens at B2BMX

Join DemandGen at the B2B Marketing Exchange in Scottsdale, AZ, February 25-27, 2019 hosted by B2B publishing powerhouse Demand Gen...

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Achieve Demand Generation Success with a Modern Marketing Maturity Model

I’ve seen a lot of change during my many years in the marketing profession — and in demand generation in...

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MarTech Can Be the Hub for Your Customer Experience (You Just Have to Know What It Is First)

It’s no secret that a company’s customer experience (CX) is vital to its success in the marketplace. And it’s easy...

DemandGen Honored as Digital Services Partner of the Year by Marketo

San Ramon, CA – February 5, 2019 — DemandGen International, a leading provider of digital marketing strategy and technology services...

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Automating the Customer Journey: Reality or Marketing Pipe Dream?

I have been working on some form of customer journey initiative for well over a decade now and the following...

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DemandGen Radio: How a $6 Billion Company Undergoes Digital Transformation

Dana Stirk joins the show to talk about how Booz Allen Hamilton, a $6 billion dollar company, has been undergoing...

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The Growing Role of Online Reviews in Influencing B2B Purchase Decisions

Over the past decade, purchasing processes have been entirely transformed. We now live in an era where customer reviews carry...

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Marketing Now Needs a Data Operations Function

Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality...

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DemandGen Radio: Leveraging Feedback to Build Strong Relationships

As a leader, it’s important to build strong professional relationships and have a team that is willing to go into...

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New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce Integration App

Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed...

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MarTech Mishaps: What Happens When You Buy First, Ask Questions Later

If you’ve ever been part of a MarTech software implementation that went sideways, or that didn’t see the results your...

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DemandGen Radio: Embracing Change and Digital Transformation

Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By...

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Happy Holidays from DemandGen

As the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped...

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Email vs. Web Design: Why Is It So Different?

If you’re a seasoned email designer, I’m sure you remember that first time you coded an email from scratch. I...

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DemandGen Radio: Alternative Ways to Combat CRM Adoption

Mike McKinnon, Sr. Director of Global Marketing Operations at LogRhythm, has been in marketing operations for almost 15 years and...

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Staying Out of Email Jail: Follow These Best Practices for Avoiding Spam Filters

About 25% of email marketers count deliverability as their main barrier to effective marketing. Internet Service Providers are fighting an...

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Baking the Perfect Report: 4 Pro Tips for Successful Data Analysis

The week before Thanksgiving, I was home sick with the stomach flu (which is a horrible way to take time...

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DemandGen Radio: Prioritizing Leads with Lead Scoring

ConnectWise generates an incredible 20,000 inbound leads every month. As Sr. Marketing Systems Analyst, Rick Collins and his team are...

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The Art of the Possible vs. The Art of the Feasible: Finding the Right Balance to Be Successful

We talk a lot about the art of the possible at DemandGen. As a marketing technology consulting firm, it’s our...

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Happy Thanksgiving from DemandGen!

We hope this season is filled with lots of happiness and joy, wealth and prosperity. May you enjoy this wonderful...

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Are Your Communications a Two-Way Street or a Dead End?

Every day we encounter hundreds of communications — some verbal, some written, and some without saying anything at all. Communications...

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How Much Should You Invest in MarTech?

“How much should I budget for a MarTech acquisition?” I have been getting this question quite a bit recently —...

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DemandGen Radio: How to Build a Powerful Brand Experience

Creating a positive brand experience is critical for any company looking to be successful. Gene Foca, CMO of Getty Images,...

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How Marketing Will Rule the World

In his most recent blog post, David Lewis talks about the ever-increasing connectivity and complexity that make up the digital...

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Fast Track Your Video Strategy at Fast Forward

Join DemandGen at Vidyard’s virtual event Fast Forward, November 6th-8th, and learn how to better leverage video across your business....

...

Drowning in Assets? A Helpful Checklist for Migrating to a New Marketing Automation Platform

So, you’ve decided to make the switch to a new marketing automation platform. Congratulations! The next order of business is...

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Join DemandGen for an Exclusive Mardi Gras Event

As marketers, we rarely get to attend conferences outside the Bay Area or Las Vegas. Naturally, when we heard that...

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7 Ways to Level Up Your Lead Nurturing with Personalization

Lead nurturing, while not a new concept, continues to evolve. On average, we know that prospects convert at a much...

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DemandGen Radio: Lessons From a First-Time CMO

Jen Dimas, CMO of Egnyte, is a first-time chief marketing officer and has some valuable lessons and experiences to share...

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Want Better Reporting and Analytics? First, Ask the Right Questions

The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating...

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Eliminate Marketing Chaos with These 5 Steps [Infographic]

Sometimes there is just so much work to do that taking a step back to plan and put processes in...

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DemandGen Radio: How to be Successful as an ABM Manager

The title of ABM Manager is still new and the idea of having a single role centered around implementing and...

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Will Marketing Rule the World?

The short answer is yes, but with a big caveat: Marketing won’t do it alone. The entire world is undergoing...

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4 Reasons You Need a Project Manager (Even if You Think You Don’t)

You take your seat on opening night. The lights dim, and a hush falls over the crowd. As the conductor...

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DemandGen Appoints Seasoned Customer Service Leader Nathan Perry Director of Customer Success

San Ramon, CA — September 25, 2018 — DemandGen, a world-class team of demand generation and marketing technology experts, today...

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Want to Master Sales and Marketing Ops? Register for Ops-Stars 2018!

From in-depth keynotes and breakout sessions with the boldest executives and thought leaders in sales, marketing, and revenue operations, to...

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Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert

There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and...

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DemandGen Radio: Enhance your Marketing Campaigns with Video

We all have cell phones in our pockets that are capable of producing exceptional video content, yet many marketers are...

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Making Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck

I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking...

...

Join us at Ops-Stars – the must attend event for operations professionals

Join us at Ops-Stars in San Francisco, September 25-26, 2018 and discover the technology, trends, and people who are shaping...

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3 Steps for Successful A/B Testing: Start Small and Just Do It

When I ask clients if they’ve considered doing some A/B testing with their email campaigns, they often tell me they...

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DemandGen Radio: How and Why to Write your First Book

Both Sangram and David know what it takes to publish a book and in this episode of DemandGen Radio they...

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Account-Based Marketing: Is It Worth It?

ABM. A topic that is on every single one of my clients’ marketing technology roadmaps. There is no question of...

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DemandGen Radio: The Evolution of SEO

While SEO is important for driving traffic to your website, the success of this marketing channel has begun to plateau...

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Collective Interest Literally Adds Up: 3 Considerations When Implementing Account-Based Scoring

Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to...

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Austin Oracle Eloqua User Group: Get Maximum Value from Customer Data

Eloqua is getting more complex – and providing unprecedented insight into customer behavior and preferences. How do you get the...

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Own the Content Experience at Uberflip’s Conex

Hey marketers, it isn’t too late to join us in Toronto next week for Conex! Single track and intimate, Conex...

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The Technical Manager: Managing Both People and Technology

I began my career 18 years ago in a technical marketing operations role, so I’ve always been heavily involved with...

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Supercharge your Marketing with Content Insight and Activation

On August 14th, PathFactory will be opening up their office in Sunnyvale, California for a tour. Join us for breakfast...

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Recipe for Success: 5 Ingredients for a Winning Project Team

We’ve all heard the saying, There’s no ‘I’ in ‘team.’ Everyone always nods when that phrase is uttered. There’s a...

DemandGen Radio: 10 Tips for Success in the Modern Marketing World

Last month marked the 11th anniversary of the founding of DemandGen. This milestone prompted David Lewis to take a trip...

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When Good Leads Go Bad: Is It Time to Freshen Up Your Lead Scoring Model?

You’ve implemented a lead scoring program and your team has started churning out campaign after campaign to fill the pipeline...

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The Future of ABM: Evolving Your Martech Stack for ABM

Great Account Based Marketing requires great technology. Today’s savvy marketers need sophisticated marketing solutions for efficiency and scale as well...

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Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean What They Used to

Recently, I gave a workshop for a client on the Demand Factory™. It was going well with great engagement amongst...

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DemandGen Radio: How to Lead a Marketing Operations Team

If you met Scott Berns, you’d immediately think “this is a great guy.” Although he runs marketing operations for the...

The ...

3 Tips for Streamlining Your Marketo 2.0 Email Templates

I love Marketo Email Editor 2.0. The editor lets you easily drag and drop different sections into the email builder,...

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When Things Don’t Go As Planned: Communication and Collaboration to the Rescue!

DemandGen is a customer-driven organization. That means everything we do for our clients can be customized in order to meet...

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Young CEOs: Confidence Goes a Long Way in Driving Growth and Success

What’s it like to launch a $150 million company at the age of 23? Ask Henry Schuck, founder and CEO...

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Blast into the Future of ABM! [Webinar Series]

Want to take your ABM programs to the next level? Join this 5-part webinar series where we will discuss the...

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DemandGen Radio: Fueled by Failure (Jeremy’s Game)

Jeremy Bloom is a firm believer in how learning to constructively deal with failure is the most important step that...

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The Modern Marketing Organization: How to Structure Your Team for High-Performance Marketing

Great leaders credit success to their teams. That’s why you’ll often hear marketing leaders say things like, “I only want...

...

DemandGen Radio: How to Setup an SDR Team for Success

John Barrows is super passionate about creating high-performance sales teams and spends almost every minute of every day training and...

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3 Ways to Measure Your Demand Funnel

Back in 2006, SiriusDecisions launched its first Demand Waterfall framework. While the model has gone through several iterations over the...

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DemandGen Radio: Key Tips for Mastering Webinar Marketing

Joe Hyland knows a lot about marketing. He knows what works, and what doesn’t, but like any good marketer he’s...

...

A Growing MarTech Landscape Provides Unparalleled Opportunity for Marketers

The MarTech landscape has grown tremendously over recent years. With so many solutions and tools to choose from, marketers now...

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Account-Based Marketing: Fishing with a Spear Instead of a Net

Every year there is a hot new thing for marketers to talk about, and with it comes a wave of...

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Getting Started with Account-Based Marketing

Account-Based Marketing (ABM) has garnered a lot of attention in the past couple years. In every industry, enterprises are adopting...

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The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox

Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard...

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DemandGen Radio: Selling Your Soul to Success

For 18 years Jill Rowley was a quota-carrying sales rep who launched herself into cloud computing sales by joining Salesforce...

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10 Years Later: How Demand Generation Has Evolved Over the Years

I was recently onsite with a client when someone said, “I was hired to do demand gen. How did you...

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SAP Ariba Boosts Click-through Rates by More than 4X with DemandGen

SAP Ariba is how companies connect to get business done. On the Ariba Network, buyers and suppliers from more than...

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Moving Your Project Forward: 3 Common Downfalls to Avoid

I’ve been in project management for more than 10 years, and I’ve witnessed projects get stalled on the tracks or...

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DemandGen Radio: How Much Money is Marketing Earning These Days?

Michael King, founder of kingrecruiting.net, has been helping B2B startups and mid-sized Pre-IPO companies in Silicon Valley and Seattle build...

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Change Management and MarTech: It’s too Late to Start Once You’re Done Building

At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been...

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Break the Curse of the Batch and Blast

Oh, the batch and blast. One of those necessary evils that every marketing team must contend with, but also one...

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Join DemandGen for Oracle’s “Siriusly” Fun Marketing Mingle!

Join DemandGen for cocktails and appetizers as we mingle with the best and brightest in marketing. Unwind after a long...

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Back to Basics: Lead Management 101

The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper...

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Join DemandGen at the 2018 Marketo Summit in San Francisco!

Join DemandGen at the Marketing Nation Summit, April 29 – May 2, 2018 in San Francisco. This is a great...

The post Join DemandGen at the 2018 ...

DemandGen Radio: MarTech + SalesTech = RevTech

There’s another technology universe just behind the MarTech universe. It’s called SalesTech. The person who knows it best is Nancy...

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The Ever-Blurring Lines of Marketing, IT, MarTech, and Compliance

A little over a year ago, I wrote an article about the coming together of the CIO and CMO roles....

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Join DemandGen at The MarTech Conference in San Jose!

Join DemandGen at MarTech, the go-to conference series for senior-level, hybrid professionals who are both marketing and tech-savvy. Taking place April 23-25,...

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DemandGen Radio: Unboxing AI with Jacob Shama

In this #techtalk style episode of DemandGen Radio, you’ll discover the power of AI for marketing by learning about the...

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Can ORM Insights Shed Light on Your ABM Strategy?

This article was originally published on Reputation.com Account-based marketing is captivating modern B2B marketing teams in every sector. It’s not...

Three Questions You Need to Answer Before Setting Up Your CRM Campaigns

Have you ever found yourself about to setup a CRM Campaign and wondered: Should I create one Campaign record for...

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DemandGen Named Platinum Partner and Finalist for Digital Services Partner of the Year by Marketo®

San Ramon, CA – April 5, 2018 — DemandGen International, the leading provider of digital marketing strategy and technology services,...

The post DemandGen Named Platinum Partner ...

The Fundamentals of Alliances: 5 Steps for Building an Effective Partner Program

Companies of all sizes are turning to partnerships to help them expand their reach, amplify their message, and drive revenue....

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Creating an Efficient Funnel: An Executive Panel

Many high-growth, fast paced companies share the same problems when it comes to growing revenue: disengaged sales and marketing teams,...

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Registration Form vs. Email Address: Which Is Best as a Call to Action?

Over the past few years, a number of clients have asked us to include a mailto link within an email...

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DemandGen Radio: An Interview with Lisa Kenney, Sr. Demand Generation Marketing Manager

In the latest episode of DemandGen Radio, graphics designer turned demand generation and MarTech geek Lisa Kenney talks about her...

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